A crop protection brand loyalty program
Farm and Ranch June 10, 2009 DuPont’s Crop Protection Plus product replacement program began in 2000 in most western states and is now available to cereal growers nationwide. Basically, a farmer who uses DuPont registered herbicides on wheat, barley, triticale or oats, and loses the crop due to flood, fire, hail or drought, can request a product replacement from DuPont, and if the crop is uneconomical to harvest, DuPont will replace the cost of the product the farmer used on the crop. Do farmers really benefit from these type of brand loyalty programs? DuPont’s Marty Wojcik has some numbers on what DuPont has paid out in its Crop Protection Plus program. Wojcik: “Since its inception we have helped over four thousand wheat growers and replaced products to the tune of about seven million dollars. A lot of growers say they don‘t really need it. Well, they don‘t need it till they need it. I can tell you that it really has paid dividends to DuPont. What we see is that when a grower uses that service program, unfortunately uses that service program, we see a big return from them. They become a lot more loyal to DuPont and that bond between DuPont and the grower becomes much stronger.” I’m Bob Hoff and that’s the Northwest Farm and Ranch Report on the Northwest Ag Information Network. ?
