Helping Women Farmers Make Sense of Marketing

Helping Women Farmers Make Sense of Marketing

Helping Women Farmers Make Sense of Marketing

I'm Lacy Gray with Washington Ag Today.

On February 21 more than 600 women will enjoy a day of learning, networking and inspiration during the 4th Annual WSU Extension Women In Ag Conference. Taking place simultaneously in 30 locations in Washington, Idaho, Oregon and Alaska WSU's Margaret Viebrock says this year's conference is focused on helping women farmers make sense of marketing, and that Keynote Speakers Emily Asmus of Welcome Table Farm in Walla Walla and Erica Mills with Claxon Marketing in Seattle will inspire attendees with the best ideas to showcase their farms.

VIEBROCK: Generally women producers think about marketing more if they have small crops, but we have a lot of women farmers who are cattle producers, wheat producers, do large crops and have large areas, and marketing is just as important for them - to be engaging and interactive with an audience so they can talk about their best practices for farming, how they care for the land, what they grow, how they treat it, and then again how they market it even though it isn't marketed in a face to face approach with the buyer.

Viebrock says that women producers have told them through evaluations and discussions that marketing is an area where they need the most help.

VIEBROCK: It's hard for you to do if you don't understand marketing concepts. And coming to this workshop - when they leave, they're going to have a marketing action plan and know how to pursue it and do something with it once they get home.

Early bird pre-registration special for the conference runs through February 13. To register visit womeninag.wsu.edu.

That's Washington Ag Today.

I'm Lacy Gray with the Ag Information Network of the West.

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