Will Hoenike
Will Hoenike has joined United Dairymen of Idaho as a consumer confidence manager. In addition to promoting the state's dairy industry through events and publicity, Hoenike will manage the organization's website and social media presence.
"Will's experience will translate well in our industry as we work with
various partners in the areas of youth wellness, community relations
and digital communications," United Dairymen of Idaho CEO Karianne
Fallow said. "Plus, he grew up on a farm and is committed to helping
Idaho dairies succeed."
Before joining United Dairymen of Idaho, Hoenike spent six years as
media and community relations director at the Idaho Steelheads and
CenturyLink Arena, overseeing all media communication and community
outreach for the minor league hockey team and the arena in which it
plays. He also served as the Steelheads' director of broadcasting
since 2011 and as its director of season ticket relations for more
than two years prior to his appointment as media and community
relations director. Hoenike spent the prior decade as a sports
reporter, anchor, and producer at KIVI-TV Channel 6 in Nampa.
Hoenike's desire to see Idaho dairies thrive comes naturally. "I loved
my time with the Steelheads, but the opportunity for growth was too
good for me to pass up," he said. "And I'm excited to be working in
the ag sector, because my dad's side of the family has been grain
farmers for generations. They operate a family farm outside Spokane,
and we used to sell the cream from a few cows on the farm when I was a
little kid."
Hoenike earned a bachelor's degree in communication from Washington
State University. He was named ECHL Broadcaster of the Year in 2015,
as well as ECHL Media Relations Director of the Year in 2010.